Capsule had a product, Capsule had a team, Capsule had the traction. Now it was time to scale and scale big. With a recent round closing $20 million in funding, CEO and Founder Eric Kinariwala and his team began hitting the streets of NYC with relentless advertising. Initially hitting taxi tops and miniature street furnishings, Capsule turned to TSN Advertising for its next big push. TSN Advertising, a nationwide leader in truckside advertising based in Santa Monica, CA but with offices in Midtown, answered the call with a massive 50 truck, multi-month campaign in the fourth quarter of the year.
In the pre-launch meeting between TSN CEO Eric Zdenek and Capsule, Kinariwala recalls the story of Capsule’s conception: “The consumer experience is broken,” said Kinariwala. “Going to the pharmacy is a half-step from going to the post office. The average consumer waits for an hour; people have to go back because their medicine is out of stock; they don’t understand the medicines because of dense leaflets.” Kinariwala clearly saw an opportunity to disrupt an entire section of the healthcare system with the convenience of delivery we’ve come to expect in most other areas of life. Now he needed to let the time-pressed and savvy consumers of NYC know that there was, in fact, a better way to fill your prescriptions. TSN stepped in to offer Capsule a better way to get in front of those consumers with unforgettable, larger than life, street-level advertising.
With a massive fleet of 50 delivery trucks that average 420 square feet of TSN’s Signature InfinityWrap™, Capsule is now a major player in the world’s most expensive Out of Home (OOH) market: Manhattan, NYC, with an average cost per 1,000 impressions (CPM) of $35. This is where TSN shines brightest: With an estimated CPM of a mind-blowingly low $1.92, there simply isn’t a more cost-effective way to capture the mindshare of the world’s most valuable OOH market.